How do you reinvent a reinvention?
It might look something like what Dell is doing right now. The company's consumer PC business has, despite a concerted effort to reverse its sagging fortunes, remained stagnant over the past three years. An onslaught of expensive designer laptops and cheap, colorful mini notebooks, and high-profile outside hires can't automatically make a successful consumer PC business, it turns out.
Now, for the second time in three years, Dell's consumer business is undergoing another extreme makeover. The folks in Round Rock have in a few short months, quietly hacked away the fat … Read more