Fortune 500 companies are hip to Instagram but they're sticking with photos for the time being, according to new research compiled by competitive intelligence firm TrackMaven.
TrackMaven collected and analyzed the Instagram content of Fortune 500 companies and found that 123 of these brands maintain accounts, though only 112 are active. Collectively, the bunch has posted 19,009 pictures and just 243 videos as of September 17.
Three-year-old Instagram, owned by Facebook, has become a photo and video playground for more than 150 million people. Early-adopter brands such as Nike and Starbucks, the two most-followed Fortune 500 brands on … Read more