A group of international marketers cites Apple and Google as two of the top-four brands that they "can't live without." Microsoft? "Microsoft is the top brand they wanted to argue with and also the top name they wanted to rebrand."
In a separate survey of 12,000 US business people, Microsoft's "brand power" dropped from number one in 1996 to number 59 in 2008. That precipitous drop doesn't bode well, obviously:...[A] decline in and of itself is not indicative that a company is losing its mindshare or reputation among customers. … Read more