Ad group: New Firefox cookie plan will boost spam
The Interactive Advertising Bureau ratcheted up its pressure on Mozilla's Firefox to reconsider its decision to block third-party advertising cookies by default.
The trade group, whose senior vice president tweeted last month that the policy was a "nuclear first strike against the ad industry," put out a statement from its president and CEO, Randall Rothenberg, detailing its concerns. He painted a bleak picture of the future of the Internet, saying that a vast array of Web sites would be shut down by the proposed change.
"If Mozilla follows through on its plan to block all third-party … Read more