If Sony wants to be effective in this mystery marketing game, it's going to have to be more patient. Unlike B&O's "Serenata" campaign, which made us wait weeks before letting the secret out, Sony's latest product went live only days after its teaser site began to circulate in earnest.
But no matter. It turns out that the box under wraps was what it called the world's first OLED TV, referring to its ultra-thin and flexible screen technology that uses organic light-emitting diodes. The energy-efficient TV is just 3 millimeters thick and will … Read more