We're in the middle of a revolution in consumer commerce. The connected consumer (all of us) no longer relies on catalogs for prices or salespeople in stores for advice. Now we use our social networks to get advice from friends and friends of friends, and we have access to scanners and price comparison engines on our smartphones that are turning retail stores into showrooms, not necessarily places you go to buy.
There's a smart guy who's been tracking these trends for years, and he's my guest today. Brian Solis is author of The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution.