One size daily deals don't fit everyone--not even Groupon.
In an effort to diversify revenue and maintain its rapid growth, Groupon, which has temporarily shelved its $750 million public offering, is fast evolving its business model. Recently Groupon deals have gone mobile, real-time, and location aware.
Today's launch of "Groupon Goods," however, marks the company's most aggressive departure away from its core daily deal offers. With Groupon Goods, the Chicago based company seems to be moving into full-blown e-commerce. If fully realized, that would put the company, valued at $20 billion, head-to-head with online retail … Read more