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MLB beefs up Roku's rotation

In its bid to put together a roster of compelling content, Roku has just acquired an ace.

Starting Tuesday, the set-top box--known to many as "the Netflix box"--will begin streaming Major League Baseball games. As with the current Netflix arrangement, you have to be a subscriber to the service, in this case MLB.com Premium, to access the content that normally would be available only on a PC or iPhone.

And while this is a boon to baseball fans, it's an even more important development for Roku. MLB.tv Premium is the first live content available on Roku's device, and by bringing that from the PC to the TV, the 50-person Saratoga, Calif., company is beginning to differentiate itself from similar consumer electronics products.

Roku currently has access to the Netflix Watch Instantly queue, as well as Amazon Video on Demand, which allows for rental and purchase of movies. More recently, Roku added content from Blip.TV and MediaFly, two content aggregators, for videos and podcasts.

MLB.tv will work the same way. It will be accessed via a new pane that can be reached via the small remote. Once a customer's account is synced, any live, out-of-market (as in, not your home team) game across the league can be seen, with the choice of both the home and away team's local broadcast feed. Games up to one week old are available in the archive, and previews appear of each team's scheduled games up to a week in advance.… Read more

Murdoch to Web users: Oh, yes, you will pay

In a move that makes him seem a bit like Dr. Evil wanting to be paid one hundred billion dollars for Austin Powers' ransom, News Corp. CEO Rupert Murdoch has said that he will charge for all the online content associated with the newspapers and television stations he owns.

It's a goal that some in the digital-media space will bill as ludicrous--and some as inevitable.

The Financial Times reported the news Thursday, adding that Murdoch had spotted "some good signs of life" in the battered advertising sector.

He's already got most of The Wall Street Journal, … Read more

MTV Networks: Which video ads work best

This is sort of interesting. MTV Networks, which certainly has a lot of video content out there on the Web, on Wednesday released the results of an internal study to determine what kinds of advertisements are most effective and online-friendly matches for short-form online videos.

The conclusion? "Project Inform," the MTV survey, found that a five-second-long "pre-roll" ad in advance of the clip, combined with ten seconds of a semi-transparent ad unit that takes up the lower third of the video (and starts about ten seconds in), makes up "both the most effective and the … Read more

Comcast VOD service signs first major broadcast partner

Comcast continues to sign up media partners to a trial program of the cable operator's On Demand Online service.

The service, which will make TV shows available for users to watch online, has signed 17 cable stations and has its first major broadcast network: CBS, parent company of CNET News, the cable operator said Tuesday. Comcast had previously signed Time Warner and Liberty Media's Starz.

Peter Kafka over at All Things Digital first reported last month that Comcast was wooing CBS.

Comcast's service comes at a time when mainstream consumers are catching on to the amount of … Read more

ABC content starts arriving on Hulu

It's here, sort of. Several months after the big announcement that content from Disney's ABC Entertainment division would be coming to Hulu, the entertainment conglomerate's shows have started arriving.

The primetime drama "Grey's Anatomy" debuted on the video hub Monday, and more shows will roll out over the next two weeks.

These include, according to Hulu, consistent hits like "Desperate Housewives" and "Scrubs," along with more recent additions to the network such as "I Survived A Japanese Game Show."

Disney joined Hulu in April, giving it a joint … Read more

Joost bows to YouTube, gives up consumer video

The peer-to-peer magic that helped Kazaa and Skype dazzle consumers and disrupt the music and telecom industries has failed to produce the same kind of success with Web video.

Joost, the third major creation by Niklas Zennström and Janus Friis, the duo that also founded Kazaa and Skype, announced Tuesday that it will dump its consumer-video service and will now focus on building "white label" video platforms for "cable and satellite providers, broadcasters and video aggregators."

The move marks the end of Joost as a YouTube and Hulu competitor and also closes the book … Read more

Comcast and Time Warner team up to deliver TV online

Cable giant Comcast announced that it's working with media conglomerate Time Warner to deliver cable TV shows via the Internet for cable TV subscribers.

The companies announced on Wednesday that they will be testing a new service this summer offered by Comcast called On Demand Online. About 5,000 Comcast customers will be involved in the test. And they will get access to some of Time Warner's most popular TV shows from its TNT and TBS networks at no additional charge.

The companies plan to continue to work together to get more of Time Warner's Turner Broadcasting … Read more

Hulu coming to Roku? Maybe, maybe not

When we last heard from Roku, the company was pledging to add 10 more channels to its Roku Digital Video Player before the end of the year. With 2009 almost half over, however, there's still only two: Netflix and Amazon Video On Demand. But according to Playboy Magazine, one of those new channels could well be Hulu. So notes blogger Dave Zatz, who photographed the incriminating sidebar article from the June 2009 issue of the magazine. "Roku promises Hulu support is coming" says the throwaway parenthetical sentence.

But is it true? Responding to the Playboy excerpt highlighted … Read more

The 404 352: Where it's just another Friday meltdown

After yesterday's much-lauded episode with Jill Schlesinger, Jeff, Justin, and Wilson are back to classic 404 goodness today. We're glad that for once in the world we can offer some helpful financial advice. And yes, we're still offering 404k options, so please send your checks to the show.

On today's show, we've got a First Look at the new Hulu Desktop app. It kind of destroys Joost and Boxee's previous efforts. For those of you who don't know, it's an actual application like Front Row or Windows Media Center that plugs into Hulu content and can be controlled with a remote. Pretty cool.

Also, we're pretty excited about Sonic the Hedgehog coming to the iPhone and iPod Touch platforms. Jeff and Justin don't like that the game will be controlled via tilt, but Wilson thinks that--considering you spend most of the game just hitting forward and jump--it's not really that big of a deal.

Finally, we spend the second half of the show picking up the pieces after Justin offends millions and millions of Dave Matthews Band fans, who call in to unleash their hatred. Hopefully, Justin learns never to mess with DMB fans again. They are rabid. After that, we spend the rest of the show going over the hundreds of 404 logo submissions. They are fantastic! Please continue to send them in. We're extending the contest until the beginning of next week. Have a great weekend everyone!

EPISODE 352 Download today's podcast Subscribe in iTunes audio | Suscribe to iTunes (video) | Subscribe in RSS Audio | Subscribe in RSS VideoRead more

Buzz Out Loud 985: Accelorometers in bed

Natali brings our discussion of the MEMS-based accelerometer technology to a screeching halt when she suggests it be used in bed. This is a clear demonstration of how much more mature Natali is than Rafe or myself. In other news, we discover the true meaning of Bing and ponder the sanity of a new Mac-clone maker.

Listen now: Download today's podcast Subscribe now: iTunes (audio) | iTunes (video) | RSS (audio) | RSS (video) EPISODE895

U.S. to set out cyber security plan http://news.bbc.co.uk/2/hi/americas/8073654.stm http://news.cnet.com/8301-13578_3-10251898-38.html

Hackers breached U.… Read more