What recession? That's the question at Subaru.
While rival automakers struggled amid a 27 percent drop in total U.S. sales in the first nine months of the year, Subaru racked up an impressive 10 percent sales gain.
Subaru, Hyundai and Kia are the only brands that are up so far this year. And Ikuo Mori, president of Fuji Heavy Industries Ltd., which makes Subaru vehicles, expects record U.S. sales this year and even higher sales in 2010.
Yet Subaru's outlook is far from trouble-free.
Subaru needs more environmentally friendly drive trains to meet stringent emissions regulations. It is working on hybrid, diesel and electric cars.
Mori will be leaning on Toyota Motor Corp., which owns 16.5 percent of Fuji Heavy, to provide much of that alternative power-train technology. Toyota and Fuji Heavy also are jointly developing a new sports car. … Read more