As eco-buzz grows, survey warns companies of green trap
America's consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash.
The first major study to combine field observations with a national survey on purchasing behavior and social values has found increasingly conscious consumers who are demanding that companies be transparent about their practices and accountable for their impact on people and the planet.
According to the inaugural BBMG Conscious Consumer Report, nearly 9 in 10 Americans say that the words "conscious consumer" describe them well and that they … Read more
