Just when you think the world has been figured out once and for all, it changes. One recent example is the music industry, which thought it had everything settled until digitization came along and spoiled the party. That "party" is set to become much more interesting and profitable for the studios again as digitization moves into the mobile world, as The Times points out.
Unfortunately (or fortunately, depending on one's perspective) for the studios, they're no longer in charge. Apple is, because it has figured out music, then mobile, and is now wedding the two. Now the mobile operators are trying to catch up all of a sudden thanks to Apple's iPhone...
...which has set off an avalanche of traditional mobile phone operators into the music market. They fear that a vital source of revenue could be seized from under them.
The market has huge potential: consumers could be spending as much as $32 billion (?15.5 billion) a year buying music on their handsets by 2010, analysts believe. And the success of the iPhone - Orange sold 30,000 in five days - has served to focus Vodafone and its rivals on trying to snare a chunk of the revenue....… Read more