ie8 fix

words

Google's ad quality changes imminent

Attention advertisers: a promised change to Google's AdWords quality-judging method will take effect in coming days.

The change adjusts Google's calculation of advertiser's quality score--a key factor in determining how much the advertiser must bid to ensure ads are placed next to search results. With the new system, quality is calculated at the time a Google user performs a search, though historical data such as an advertiser's click-through rate still factor into the equation, Google's Trevor Claiborne said on its AdWords blog on Monday.

Given the size of the industry that's grown up around … Read more

Featured Freeware: Jarte

The first thing users of this freeware WordPad/Notepad replacement will notice is the unusual interface. Jarte actually uses a simple layout, with a default brushed-metal skin and mouse-over icons that reveal standard Menu bar drop-down menus, but this isn't your basic 1990s user interface. Just the mere fact of having something different to look at is appealing, and generally, it works well. The icons are a bit small, and there's a fair bit of empty space around them so they look somewhat bereft of context.

It turns out Jarte has two other interface schemes. One is an … Read more

Five quick-and-simple Microsoft Word timesavers

You can use Microsoft Word for years and still find new ways to get more work done in less time. Here are a handful of fast-and-easy productivity boosters.

Create outlines out of lists Word 2007 adds a handy outline list to the standard bullet and numbered lists available on Word 2003's Formatting toolbar (the Paragraphs section under the Home tab of Word 2007's ribbon). You can create an outline from an existing list in either version by placing the cursor in the line you want to indent (or outdent, as the case may be) and clicking the Increase … Read more

Jarte injects form and function to WordPad

It's hard not to be a big fan of Notepad alternatives. Just a little extra effort brings some exceptionally useful tools to that utility, and what NoteTab Light and others do for Notepad, freeware Jarte does for WordPad.

Pronounced "JAR-tay", the first thing users will notice about it is the unusual interface. I liked it, although if I go the rest of my life without seeing a brushed-metal skin again, I'd somehow manage to live. Otherwise, it's a simple layout, and perhaps too minimalist for some. Where the Toolbar and Menubar would usually live, there'… Read more

Google shows advertisers where their ads click

Google has added a new level of detail to the tools advertisers can use to track the performance of their search-ad campaigns, showing them the geographic region of the users who clicked on the ads.

Advertisers pay Google for ads next to search results when users click on them, so obviously advertisements have an interest in knowing details about where those users are located. "By specifically targeting those locations where your ads perform best you can maximize your campaign's performance," Google's Trevor Claiborne said on the Inside AdWords blog Thursday.

The move illustrates one of the … Read more

Use your keyboard to select text in Microsoft Word

Dragging a mouse to select text in Microsoft Word requires the precision of a diamond cutter, or seems to, anyway. I prefer to press the Ctrl, Shift, and arrow keys to make my text selections. Throw in a couple of function keys, and I can use my keyboard to select text faster than any mouser can.

To select a word at a time, press Ctrl-Shift and the left or right arrow key. Ctrl-Shift and the up and down arrow keys select a paragraph at a time. If you get tired of holding down the Shift key, simply press F8 to … Read more

Google launches free ad management tool

Google on Tuesday released the final version of Ad Manager, free software that lets smaller online publishers deal with some elements of offering and planning advertisements.

The software can be used to manage advertising inventory, with features to help them sell ads, deliver them, and forecast demand. It can deal both with ads on a publisher's site and on affiliated network sites. And conveniently for Google, it can be integrated with Google's AdSense service, so Google can display its own ads for any unsold ad inventory. With AdSense, Google shares ad revenue with publishers.

Google announced the release … Read more

Google to make real-time judgment of ad quality

Google plans to update its mechanism for ad quality scoring, a critical measurement that influences whether advertisements are placed next to search results so that judgments of ad quality are made immediately.

Google uses an auction system to determine which advertisers' ads are placed next to search results, but the winners of the auction are determined by more than how much an advertiser is willing to pay. Google also effectively raises minimum bid requirements for ads that don't meet its quality criteria, such as a good click-through rates or, in a newer addition, the speed at which an advertisers' … Read more

WordCamp in a nutshell

Andrew Mager posted an illustrated play-by-play of Saturday's WordCamp, a conference devoted to the popular open-source blogging platform WordPress. According to Mager's report, the hosted version of WordPress has 2.3 million new blogs in 12 months and 35 million posts, and more than 6.5 billion page views.

Of particular interest for the WordPress crowd is BuddyPress, a set of plug-ins that brings Facebook-like features, such as friends, groups, private messaging, status updates, and extended profiles, to the blogging platform. (WordPress competitor Six Apart also recently introduced a social dimension to its Movable Type platform.)

As Mager … Read more

Featured Freeware: WordPress

Originally intended for blogging, but customizable into just about any configuration, WordPress is the Firefox of cross-platform content management systems, including the iPhone. Extensible and proud of it, the program itself is known for having one of the simplest installations of any CMS available.

The download is a ZIP file that comes with instructions on how to install it to your server, requiring an FTP client and administrator-level rights. Documentation for the ''five-minute install'' at its Web site is extensive, clear, and concise. The WordPress support forums haven't failed me yet in answering even my most difficult questions.

Without … Read more