Google's ad quality changes imminent
Attention advertisers: a promised change to Google's AdWords quality-judging method will take effect in coming days.
The change adjusts Google's calculation of advertiser's quality score--a key factor in determining how much the advertiser must bid to ensure ads are placed next to search results. With the new system, quality is calculated at the time a Google user performs a search, though historical data such as an advertiser's click-through rate still factor into the equation, Google's Trevor Claiborne said on its AdWords blog on Monday.
Given the size of the industry that's grown up around … Read more