Would you accept a free ringtone from a billboard? Westin hopes so. They've installed a Bluetooth-enabled billboard in the subway stop below Grand Central Station in New York City. The billboard beams a free ringtone to those passing by.
The interactive ad is part of a $30 million push for their "This is how it should feel" campaign. Instead of pictures of plush beds or in-room workstations, there are steps converted into waterfalls, image shifting ads with a boardroom meeting on one side and sky diving on the other and the entire insides of subway cars transformed … Read more