Microsoft faces several tough problems in trying to market Bing, its revamped search engine.
The first issue, is of course, that Google has become essentially synonymous with search.
"Google is so much a part of everyday culture," said Danielle Tiedt, general manager for marketing in Microsoft's online unit. "It is the verb. If you talk about search you talk about Google."
The second issue, also a thorny one, is that people tend to think they are pretty happy with search. When they have problems, they tend not to blame their search engine or look for … Read more