Mochi Media puts ads, analytics in Flash games
Mochi Media today is publicly launching a toolkit that serves ads in Flash games and also collects analytics. Since Flash games can spread across the Web rapidly and without the blessing of their designers, having some way to make the games phone home to developers, and send money back while they're at it, is a great idea and killer business model.
The big part of today's public release of the product is the ad network, MochiAds. Mochi Media sells image ads--splashy brand-building ads, not buy-me-now clickthrough drivers--to its own ad base at a $5.00 CPM (cost per … Read more