It wasn't us, it was him.
Yes, that man with the weird ideas we hired from Apple. He made us do all those things that drove our customers away in droves.
So now that he's gone, please come back. We beg you. We'll be the old JC Penney. The one you all loved.
Although maybe you didn't all love it enough to keep shopping there, which is why we hired the man with weird ideas from Apple.
But we were wrong. You were right. Well, many of you. We think.
This seems largely the subtext of a new ad released by JC Penney.… Read more
It's hard to know whether those who can't spell are stressed, oppressed by excess multitasking, or merely uneducated.
The people behind the highly nutritious Snickers bar decided to prove that it might be none of the above.
It is, they posited, merely hunger that drives you to ignorance.
So, as AdAge reports, Snickers got together with Google to see whether they could encourage better spelling of Google search terms, as misspelling was causing Google's servers to seize up and spew smoke and curses.
I made up that last part.
As part of the campaign, the Snickers-sponsored machines … Read more
Occasionally we sprinkle advice around here. It's intended to be both gracious and helpful.
Today's homily is for those who are paid by cell phone manufacturers to use their phones.
The advice is this: Please, please remember to use their phones.
I mention this only because of the latest telephonic faux pas committed by the very fetching Spanish tennis player David Ferrer.
It's the Madrid Open this week, so he thought he'd inform his almost 370,000 Twitter followers that he was so very, very happy with his new Samsung Galaxy S4.
Perhaps his competitive adrenaline … Read more
When real, normal people get a hold of Google Glass, they might be fascinated.
Equally, they might be underwhelmed. Their sense of underwhelment might increase with every mocking comment they get from other real, normal people.
In any case, Google Glass won't be thrust into the real, normal world for a year. Or even more.
Meanwhile, we have to struggle with the knowledge that tech personality Robert Scoble wears his in the public toilets. During the weekend, he even posted an image of his hirsute, unsuited torso, complete with head and Google Glass on nose, in the shower.
Though … Read more
I have always believed that the old and the new can coexist with extreme joy.
Microsoft appears to believe this too.
In a promotion that melds the dying world of magazines with the living world of Wi-Fi, select copies of Forbes are enjoying a Wi-Fi router, which oozes 15 days of free Wi-Fi through T-Mobile.
If you've never been to a wedding that ended in a punch-up, you really haven't lived.
There's always something so bracing in seeing people devolve to their true, animal state, drunk and flailing their fists.
Someone at Microsoft clearly has recent experience with such a thing, as the company Monday released a new ad that describes the constant spat between fanpersons of Apple and Samsung as a battle between two tribes of the insane.
We are at a wedding. Everything seems fine, until someone with a very large Galaxy phone gets in the way of someone with … Read more
"You scratch my back and I won't lacerate yours."
Saturday night, politicians and the media gathered for the White House Correspondents' Dinner and made a lot of jokes about the truth, in order to make themselves feel temporarily better about their tortured selves.
Netflix, meanwhile, smiled in a manner not unlike Kevin Spacey at his most snake-like.
For in the midst of all the fun, somehow a fine ad for the company's "House Of Cards" played to a very receptive world.
It was called "House Of Nerds." This dinner is, after all, … Read more
Having faith in other people is often as sensible as having faith that your bus will arrive on time.
People are, by their very nature, mercurial. The current world of supposed sharing often makes them more selfish, as they must spend more time considering how to present themselves publicly at all periods of the day.
It's somewhat surprising, then, that Apple still enjoys the loyalty that it does.
Wander past any Apple store and there always seems to be half the neighborhood in there.
And whenever surveys of brand loyalty are performed, Apple so very often seems to be … Read more
So you've had a couple of beers.
You meet a nice person of your target sex. Well, they seem nice, given that you've had a couple of beers.
At some point, one of you raises your beer cup to clink cups with the other.
The minute the cups clink, you are indelibly linked. At least you are if you're using Budweiser's special Facebook-friending cups.… Read more