Microsoft is trying to sell the world on the notion of a "Windows phone."
The first part of that effort is simple. It's a rebranding exercise. Although Microsoft will continue to sell its Windows Mobile operating system, it is going to put its marketing muscle behind the term "Windows phone" to describe the devices that run its software.
The second part is trickier: convincing consumers that they want a Windows phone as opposed to all of the other smartphones on the market, such as the iPhone, BlackBerry, or Palm's Pre, to name just a … Read more