Google has added some abilities for advertisers to control and track their display advertisements.
Advertisers now can keep an ad from being shown too frequently to each user, Google said on its corporate blog Thursday. Advertisers also can see data about how many people have seen an ad campaign and the average number of times people have seen the ads.
Google also is letting advertisers see "view-through conversion" statistics, which measure when a person who's been shown an ad visits the advertiser's Web site. This is significant because advertisers want to know how influential their ads … Read more