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At the start of the GSMA World Congress on Sunday night, Sony Ericsson announced Media Go, a new service for transferring media files between your computer and your Sony Ericsson cell phone.

Premiering on the new W995 Walkman phone, Media Go will offer a number of services for the media-minded. Primarily, you can use it to transfer music, videos, photos, and podcasts to your phone through a USB cable.

You'll also be able to sync your phone's music library automatically, subscribe to podcasts, and auto-convert files for the best-quality playback. Once you've downloaded your media, you can … Read more

One thing any real cook likes to do is share. Just try finding a recipe out there that "serves one." It's not going to happen. Consider the egg. A primary ingredient in many recipes, however, you never see "half an egg" called for. It's just easier to cook for more people. Therefore, it is second nature for cooks to want to share; we always have too much food around!

Sometimes sharing requires a little more effort than simply constructing a delicious meal. If there is a party in the planning, a meal has to … Read more

The GoGear Spark is the first MP3 player we've seen from Philips in years that isn't a study in mediocrity. In fact, the little Oreo cookie-size MP3 player is downright adorable, and a decent bargain at $49 (2GB) or $59 (4GB).

The Spark includes a music player (MP3, WMA), photo viewer, FM radio, and voice recorder. In light of its size and price tag, however, the Spark's most unique feature is its 1.5-inch color screen--an asset dearly lacking from competitors such as the iPod Shuffle or Sansa Clip. The Spark also uses a unique pressure-sensitive screen … Read more

If you're like my colleague Eric Franklin, who'd rather watch Speed Racer on his iPhone than on a big screen, you're in for some good news.

Equinux, the company that provides the TV-watching solution The Tube for Mac, announced Wednesday its all new hardware TV tuner called TubeStick. The device, when coupled with free iPhone apps Live TV and TubeTogo, allows you to watch TV right on the screens of your iPhones and iPod Touches.

With Live TV, you can stream live television programs directly via Wi-Fi to your iPhone from your Mac that runs The Tube. … Read more

Can you communicate what a Web site is about to millions of sports fans looking for entertainment above all else? Now that the Super Bowl is over, let's examine how well the online firms that bought ads fared in delivering spots that effectively communicated their online services.

Some companies did well. But it looks like others left viewers scratching their heads...

CareerBuilder Online career search service CareerBuilder offered up a 60-second ad for the Super Bowl that used the tagline, "It might be time (to look for another job)" after providing examples of thoughts some workers might … Read more

Orange has launched the first pay-as-you-go BlackBerry deal in the U.K.

On Thursday, the operator said the Pearl 8120 model will work with its pre-paid data services, making it the only BlackBerry deal in the U.K. that does not require the customer to sign a long-term contract.

"With nearly two-thirds of U.K. mobile customers now using pay-as-you-go, we are really pleased to be bringing one of the most popular e-mail and multimedia devices to the masses," Orange UK's head of pay-as-you-go, Pippa Dunn, said in a statement.

BlackBerry smartphones tend to be tied to … Read more

Three million dollars to make a 30-second pitch? You might as well sail a Hail Mary pass into the end zone and hope for the best.

But even though Super Bowl 43 takes place against a backdrop darkened by an economic recession and rising unemployment, executives involved with current and previous Super Bowl advertising spots remained convinced that Sunday's game offers a potential payoff that outweighs any attendant risks.

"We wouldn't be doing it if we didn't think it would work," said Warren Adelman, the president and Chief Operating Officer of Internet registrar GoDaddy.com. … Read more

The GoPro Hero Motorsports Wide is a vehicle-mounted camera system that lets enthusiasts' quickly record video and take still photographs of a vehicle in motion.

We got our first look at the GoPro system at SEMA 2008. The system consists of a camera, a waterproof and shockproof housing, and an assortment of mounting hardware, including a large suction cup.

The GoPro Hero immediately won me over with its simplicity and value. I had an absolute blast finding interesting mounting locations for testing on various vehicles. I even took it on a cross-country road trip where, sadly, the only thing I … Read more

An MP3 player is mostly a personal music device, but it also provides a great way to share music with others or even--in a pinch--satisfy your home stereo needs. To satisfy both the personal- and public-listening experiences, logic dictates you need two separate gadgets: a pair of headphones and a set of speakers. Or you could pick up GoStereo's Tune In Tune Out Headphones, which combine the two into one handy, simple device.

The headphones sound about average and the speaker quality is only so-so, but the superfair price of $50 for a 2-in-1 product makes the whole concept … Read more