Verizon Communications has integrated a new cloud-based content management and advertising platform from a company called Clearleap for its Fios TV service.
Clearleap announced the deal Monday. Verizon will initially deploy Clearleap to add local content and advertising to its FiOS 1 channel, which offers subscribers local content including news, sports, traffic, and weather.
Clearleap will also help Verizon offer video on demand (VOD) on its Fios 1 channel. Specifically, professional sports teams in a given market will be able to deliver content on demand directly to Fios TV subscribers. For example, on Long Island, N.Y., and in Washington, … Read more