SAN DIEGO--For better or worse, text messaging has become, according to a company called Scientific Media, the most popular mobile application on Earth. And while many companies are trying to build marketing efforts around people's use of texting, it's clear there is a long way to go before those efforts are coherent.
At the DemoFall 09 conference here Wednesday, Scientific Media unveiled its Dot Go service, a tool it hopes large numbers of companies will employ to try to boost their text messaging-based marketing.
The idea? Blow apart the current texting/marketing dynamic, in which companies try to … Read more