Google is running a limited test that will allow select advertisers to run video ads inside of video clips on some U.S. publisher Web sites in Google's AdSense program. Under the AdSense for Video test, which began on Wednesday, revenue will be split between the Web site publisher and Google. Details were not disclosed. Advertisements will play on the publishers' Flash players and not on YouTube or Google hosted videos. Publishers can select which videos to monetize and track the performance of the ads, as well as choose where the ads will appear within the video. Ads will … Read more
BBC News is reporting that British Telecom (BT) is teaming up with Sony to develop a voice and video communication service (via VoIP) for the Playstation Portable. Riding on BT's 21 Century Network, users of the software will be able to communicate with other PSPs, as well as some BT phones, using their own Internet service or one of the 2,000 BT hot-spot locations scattered across the U.K.
BT says that more information about the software and service will be announced at the Leipzig Games Convention in August. The camera and microphone kit, dubbed the "Go … Read more
Sony said Wednesday that it is considering putting out a new version of its struggling PlayStation 3 game console in the United States with an 80GB hard drive. That's the storage capacity that will come on the South Korean version of the PS3.
To date, the PS3 has come with a 60GB hard drive. A 20GB version was discontinued in the United States but still sells in Japan.
According to the Associated Press, Sony Computer Entertainment representative Satoshi Fukuoka said that the company is thinking about adapting the storage capacities of the PS3 for different regions.
"Increasing capacity … Read more
In a move that will certainly strike fear in the hearts of creative ad agency employees, a major advertiser has created a new television ad using nothing but viral video from YouTube, MySpace and other such sites.
Fast food company KFC has turned to user-generated content, also known as UGC, to advertise that its food has "0 grams of trans fat per serving" but with "the same great taste." Why bother paying ad agencies to come up with a fresh idea for a commercial, along with writers, actors and filmmakers, when you can just grab free … Read more
Editor's note: This post has been updated from first publish. See note below for more.
This morning Justin.TV has relaunched itself as a live video platform. The site is planning to enable video livecasters to build out their own video broadcasting page, complete with a custom URL, branding, and chat room. Unlike uStream.TV, which has made similar functionality available to anyone and everyone for several months now, the initial crop of broadcasters who want to use the platform will be handpicked by Justin Kan and crew. Eventually it will be opened up to anyone.
For viewers, Justin.… Read more
Joost has announced another partnership--but this one's a little different than the seemingly endless announcements of niche TV deals that the much-hyped Web video start-up has been rolling out over the past few months. This time, Joost will be partnering with the Creative Artists Agency (CAA), a talent and literary agency with offices in Los Angeles, New York, Nashville, and several international locations. Through this deal, the CAA--which represents industries from TV to theater to video games to sports--will help Joost secure more content for distribution.
In other words, it's a partnership that will optimally lead to more … Read more
The "Megatouch Elite Edge Ion" may sound like a Sharper Image air filter, but the prosaically named machine could make game arcades look like the floor of the Bellagio. (OK, maybe the Flamingo.)
Although it resembles those irritatingly chipper video slots that feature dozens of ways to empty your wallet with every spin, the Megatouch is designed to play all types of non-gambling games--102, to be exact--ranging from trivia to sports, according to Chip Chick. It even has a joystick to go along with its touch screen, something you won't find among the nickel slots in … Read more
The Pirate Bay, a BitTorrent file tracking site based in Sweden, hinted in a blog post on Friday that it has begun navigating the high seas of streaming video. The site had been hyping up a "surprise" in recent weeks, and still won't give much detail, but it has confirmed that it is indeed a video project. "As a treat I can tell you--YES--we're going to do a video streaming site," the blog post wrote. "It's true. It's in the works being done right now and as usual we put a … Read more
Dell confirmed Friday that it will sell a tablet PC before the end of year.
Jeff Clarke, senior vice president and general manager of Dell's business product group, made the announcement in a short video posted to the company's Direct2Dell blog.
"I'm here to end much speculation in the industry about our plans in the tablet marketplace," says a casually attired Clarke, while holding the tablet. The device will be a Latitude tablet PC designed specifically for the education, health care and corporate markets, he said.
On the video, Clarke gives a brief demo and … Read more
Talk about whistling past the graveyard.
An Australian video game designer has caused a major uproar Down Under with his creation of a game based on the Virginia Tech massacre.
Called V-Tech Rampage, the game has several levels of "stealth and murder," reports The Sydney Morning Herald.
But what really is causing the kerfuffle--as if the game itself wasn't in bad enough taste--is that its designer, Ryan Lambourn, says he will take the game down from his Web site only if the public comes up with a $2,000 payoff.
For another grand, he'll apologize.
"… Read more