Schwaggin' Wagon cruises for conference party favors
In Web 2.0 conference culture, a wheelchair becomes an ad platform, and the letter "X" serves as a mascot. So why not celebrate SWAG?
A group of Los Angeles friends who work in social media were kvetching earlier this month about the mountain of waste--such as branded T-shirts, stress balls, key chains, and other giveaways--that pile up at tech conferences.
They decided to turn that into an opportunity to sweeten the convention party circuit while benefiting charity.
Michael Liskin, Marjorie Kase, and David Preciado decided to cruise the Web 2.0 Expo in a "Schwaggin' … Read more