One of the ways to know your audience is through research. My never-ending quest as a TV marketing guy is to understand viewer behavior and how to influence that decision-making process. We study why TV viewers choose what they choose.
Recently, I traveled with members of my team to Las Vegas to ask these questions and more at our world-class CBS Television City research facility at the MGM Grand Hotel. The 9,000-square-foot space is equipped with state-of-the-art facilities, cutting-edge technology, and an expert research staff. This is where we test audience response to new TV shows as well as … Read more