Tumblr will help advertisers reach more of the 165 million people who use the service by soon making sponsored content viewable to its growing mobile audience.
Derek Gottfrid, Tumblr's vice president of product, told Bloomberg that the New York-based company will allow in the first half of this year businesses to promote their Tumblr updates and blog sites on mobile.
Tumblr, which was founded in 2007 and maintains nearly 100 million blog sites, is still new to the advertising game. The company first started selling ads to select clients on a limited basis in March 2012. The startup offers … Read more