If you can't join 'em, beat 'em: this seems to be Google's rally cry, and this time its Facebook taking a potential beating. The New York Times is reporting that Google is in the process of creating an open platform to allow software developers to write widgets and full-fledged programs for Orkut. Never heard of it? It's the Google version of Facebook/MySpace. But Google decided to make it a swarming strategy; the platform will also allow development for other social media sites including Friendster, LinkedIn, Ning, Plaxo, and Facebook's arch rival, MySpace.
Facebook has built … Read more
Nick Carr has a biting post on Facebook's search for monetization. According to Facebook founder Mark Zuckerberg, the future of Facebook may well be to monetize social interactions. I can't wait. What could be better than to have my interactions with "friends" I can't be bothered to hang out with in real life bought and sold?
I like the way that Zuckerberg considers "media" and "advertising" to be synonymous. It cuts through the bull[potty]. It simplifies. Get over your MSM hangups, granddads. Editorial is advertorial. The medium is the message from our sponsor.… Read more
The Web may be the last bastion of uncensored speech, but things get a bit more locked down once you browse it from within the walls of your employer, according to a Barracuda Networks analysis of data contributed by thousands of its Barracuda Web Filter customers. In fact, the data shows that 50 percent of businesses using Barracuda Web Filters are blocking MySpace.com or Facebook.
Social networking may be hot with employees, but employers tend to discriminate between sites, preferring the more grown-up Facebook to MySpace, with 44 percent of the companies using Barracuda Web Filters currently blocking MySpace, while only 26 percent block Facebook. Nineteen percent block both.
Are employers leery of employees getting a life and socializing? Not really. It's a security thing, and not just a social-networking thing, as a separate Barracuda survey of 228 IT security professionals shows:… Read more
NEW YORK--When Facebook founder Mark Zuckerberg spoke to a room full of reporters shortly after announcing the company's new Facebook Ads initiative, it became clear that this move is a risky one. Facebook Ads, with its focus on "trusted referrals," is heavily rooted in viral distribution tactics. And it's well-known by now that while a viral phenomenon can reach soaring levels of popularity, it can also become synonymous with in-your-face annoyance.
Zuckerberg was insistent that Facebook users will appreciate the fact that they'll be seeing advertisements that cater specifically to their interests and that showcase … Read more
NEW YORK--Standing in the front of a room packed full of corporate executives, journalists, and representatives from Madison Avenue's biggest advertising companies, on Tuesday afternoon Facebook founder Mark Zuckerberg formally announced the social-networking site's new advertising initiative, an ambitious program deeply rooted in viral trends and "trusted referrals."
Called Facebook Ads, the new program is threefold: advertisers can create branded pages, run targeted advertisements, and have access to intelligence and analytics pertaining to the site's more than 50 million users. Partners can participate in all three components of Facebook Ads, or a combination of them. &… Read more
The details of Facebook's "SocialAds" initiative, set to debut on Tuesday, have leaked through enough channels so that we have a pretty good idea of what we'll be hearing. SocialAds will not only serve up uber-targeted ads based on your Facebook profile information, there will allegedly be some sponsored vertical categories involved, as well as e-commerce tie-ins that will tell your friends what you've been buying, preferably with an opt-out clause.
Facebook rival MySpace, meanwhile, has recently introduced "HyperTargeting," a similar advertising strategy.
The debut event itself, intended to be shrouded in mystery, … Read more
The News Corp.-owned social-networking site announced Monday morning that it has completed the first phase of a new advertising program it calls "HyperTargeting," which uses the information that members put in their profiles to serve up ads they might actually want to see.
MySpace initially began its HyperTargeting program in July, dividing its users into groups of "enthusiasts" in 10 categories (music, movies, personal finance, gaming, consumer … Read more
There are just over 24 hours left until the formal announcement of Facebook's new advertising initiative. Is the site experiencing some jitters in preparation?
Late last week, one of my editors IMed me to ask whether Facebook was down. It was, but within five minutes, it was running again. Over the weekend, I noticed that the site was logging me out periodically. I wanted to check out a friend's new profile photo, but I repeatedly got log-in screens instead.
Then, on Monday morning, the site has slowed to a crawl. When I attempted to approve a new friend … Read more
If a picture is worth a thousand words, this graph from Hitwise is worth a thousand page views. The graph shows the market share of visits to all OpenSocial members combined versus Facebook. Clearly, Google's OpenSocial is a force to be reckoned with.
The question, however, is just what we're supposed to do with it. Thus far, I can't really understand what I'm supposed to do with Facebook. Google's OpenSocial has brought me no closer to grokking the nirvana that has apparently been unleashed. Jack Schofield in The Guardian gives two good reasons why:
First, as far as I can see, it's just a widget format, i.e. Google Gadgets. I'm sure there is value to having a common Google-sponsored widget format for mini-applications, because it reduces the amount of work needed to put Vampires or whatever on different social-networking sites. But really, who cares?
Second, I can't see what's open about it. Sure anybody can write apps for it, but anybody can write apps for Facebook, or, indeed, Windows.… Read more