Reading the business section of yesterday's New York Times, you couldn't help but notice the juxtaposition of two seemingly different companies, which, at second glance, have more in common that you might think. One is Bloomberg, the financial data juggernaut that has enough cash to aspire to become “the world’s most influential news organization.” The company has placed its bets on the acquisition of the venerable BusinessWeek, trusting that it will broaden its reach into a mainstream business audience. A few pages later, Digital Domain columnist Randall Stross reveals Apple’s pending patent application for a new advertising pop-up technology … Read more
Flashlights are becoming more and more sophisticated, as well as rather expensive. Case in point: the upcoming mPower Emergency Illuminator, which made its press debut this week at an event in New York. Designed by the Porsche Design Studio to be "a stylish product with emergency utility, it will cost somewhere between $250 and $300 when it comes out in March of 2010.
Aside from the fetching design, the mPower Emergency Illuminator boasts some innovative battery technology. One battery "tube" stores two CR123 batteries, while the other has what's called an OnCommand Reserve Battery that the … Read more
It's always good to be the first, and while crowdsourcing, the trend, may have jumped the shark, a fully crowdsourced creative agency is a bold creative experiment and still news. Two Crispin Porter + Bogusky alums, John Winsor and Evan Fry, together with Claudia Batten, the founder of Microsoft-acquired video game advertising shop Massive, have launched Victors & Spoils (V&S), "the world's first creative agency built on crowdsourcing principle."
V&S says it will "provide businesses with a better way to solve their marketing, advertising and product-design problems by engaging the world's … Read more
Forrester is about to release a new report on “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age,” in which it proposes replacing “brand managers” with “brand advocates.” Advertising Age provides a sneak peek at the ‘new 4 Ps of Marketing’ presented in the report: permission, proximity, perception, and participation. Other core elements include: “embracing an expanded role for consumer intelligence, focusing on strategic brand platforms, and empowering a federated organization."
A fervent advocate of marketing as a cross-organizational catalyst for change myself, I wholeheartedly agree with BBH Labs which believes the Forrester report points to … Read more
The overlap with the title of this blog, Matter/Antimatter, is completely coincidental, but since most meaningful events are coincidental, it makes perfect sense that it prompted San Francisco-based conceptual artist Jonathon Keats to send me a note pointing to his upcoming exhibition "The First Bank of Antimatter."
Keats' previous artistic enterprises include applying string theory to real estate development, and in the wake of global economic collapse, Keats is now introducing a hedge against future catastrophe by creating a mirror economy designed to skyrocket as world markets plummet: the first holistic response to the great recession.
"… Read more
It's busy times in the e-book reader world, with Barnes & Noble launching Nook, Plastic Logic making noise about a new Que reader (no doubt to counteract B&N's announcement), and Amazon lowering prices on the Kindle.
The Nook is the device getting the most buzz, having been launched a few days ago. It's white, has an e-ink screen, and is priced at $259, all like the Kindle. But it also adds a nice color touch screen "strip" below that is used for browsing and buying new books. It's an interesting of-the-moment alternative … Read more
Upon the 20-year anniversary of the fall of the Berlin Wall, the city of Berlin has launched a remarkable “living” online memorial: the Berlin Twitter Wall.
Using the hashtag #fotw, people can share their thoughts on the Fall of the Berlin Wall and tell the world “which walls still have to come down to make our world a better place.” The Web site scrolls messages along a backdrop of the East Side Gallery, a famous stretch of the wall still standing and painted with murals. By clicking "stop" and "play", older tweets are shown. A click … Read more
Coming from Autodesk, makers for the thousand-dollar-plus AutoCAD drafting software, there's a new and currently free drafting tool for simple architectural drawings. Project Cooper is a simple app for creating 2D floor plans. It's like AutoCAD, stripped down to the bone and then some, and that makes it a lot easier to use. It's also built for Windows 7 touch screen computers, so you can drag and rotate and objects without a mouse or keyboard. (Project Cooper can also be downloaded from CNET's Download.com.)
The idea is that ordinary humans and some pros will use … Read more