REDWOOD CITY, Calif.--What is the best way to make money with ads tied to online video? And how can traditional advertising models benefit from new methods pioneered online?
Those were major topics of discussion during the morning keynote today at the Dow Jones Consumer Technology Innovations conference here. And while panelists--representatives from Google, Verizon and Polaris Venture Partners--made some interesting points, they also made it quite clear that there are not yet obvious answers to the questions.
To Michael Hirshland, a general partner at Polaris, one encouraging developing trend is the continued emergence of what he termed "prosumer&… Read more