LinkedIn rolls out video ads for brand promotion
Looking to amp up its ad revenue, LinkedIn rolls out global video advertising.
The professional networking site announced today that its self-serve platform, LinkedIn Ads, now lets advertisers use their YouTube or other videos to promote brands.
"Video ads are currently available through the LinkedIn Ads self-serve interface, our targeted advertising platform that lets large and small advertisers place text and image ads across the LinkedIn site," LinkedIn's online marketing manager, Will Hambly, wrote in a blog post today. "With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign … Read more