Google and AOL are going upfront-happy to sell their online video inventory in a move that emulates common practices by television networks.
In a practice known as the upfronts, television networks sell shows and ad space for the season ahead. The upfronts are a handy way to sell ad inventory in advance and garner predictable revenue streams.
Now Web video players are getting into the act.
Last week, Google executives noted that YouTube would be holding upfronts in May. And now AOL is getting into the act.