Best Buy is working hard to make sure price matching with Amazon and the competition is just table stakes to close a sale. And its master plan is to use its stores as a front-end and back-end weapon to grow revenue.
Following its better-than-expected second-quarter earnings Tuesday, Best Buy laid out its progress to thwart so-called showrooming. Showrooming refers to consumers checking out products in a store and then buying online. "Price competitiveness is table stakes," said Best Buy CEO Hubert Joly. "We are continuing to invest in our price competitiveness for price matching and price reductions. … Read more