Despite increasing pressure to improve sales and boost its financial performance, Nintendo might prove unwilling to cut the price on its Wii U anytime soon.
Speaking to GamesIndustry.biz in an interview published Wednesday, a Nintendo representative confirmed that the company continues to sell its latest console at a loss. Nintendo didn't say exactly how much it's losing on each unit sold, but the company has been one of the few firms historically to profit on new console launches each generation. The Wii U, however, stands in stark contrast to that.
The console, which launched with two versions … Read more