For digital video to live, the 30-second pre-roll ad must die
Video is moving to the Web in enormous leaps; the promise of online video seems to be at our doorstep. Millions are cutting the cord, beloved television shows are returning through the seemingly divine intervention of online distribution, and people are consuming Web and mobile video in increasingly staggering numbers.
But all that video consumption is saddled with a burden that's keeping it from reaching its full potential: the ads just haven't caught up.
You all know the problem I'm talking about, and yes, you've seen it on our own site -- on videos hosted by … Read more