This post was updated at 8:02 a.m. PT with comment from Facebook.
Facebook is making the advertisements on its site "smarter" and more interactive, Forrester Research analyst Jeremiah Owyang wrote on his blog Thursday. Owyang had been briefed by Facebook monetization director Tim Kendall on a Facebook initiative called "Engagement Ads" that is slated to launch later on Thursday.
Facebook confirmed the program to CNET News later on Thursday morning. "Facebook is conducting a trial of Engagement Ads over the next few months as part of its continual development of additional advertising concepts,&… Read more