Apple owes Crave money
It's always been clear that Apple Inc.'s real genius lies not so much in its products but in the way it markets them. And what's genius about it is how Apple gets every tech media outlet (CNET included) to do the work for them. A Harvard Business School professor has theorized that Apple benefited from $400 million in free publicity from the media coverage of the iPhone launch. In a recent USA Today story by Jefferson Graham, professor David Yoffie said the media hype surrounding the iPhone launch was like nothing seen before. "No other company … Read more