Google says "gadgets" and DoubleClick says "widgets."
Semantics is probably the last thing on Google's mind right now as it starts integrating DoubleClick and its online ad technologies into its business. But it's something they'll have to figure out, nonetheless.
Google's new DoubleClick business, a recent acquisition following U.S. and European regulator scrutiny, announced on Monday that it is adding rich media widget ads to the repertoire of online advertising types it serves up to customers.
Widget ads aim to be interactive and clever enough to entice Web surfers to grab … Read more