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Keyword research for everyday consumption

Keywords are a key element in every website and keyword research is at the foundation of SEO. Keywords don't just go into page titles, headings, and the copy of a page, but play a critical role in links, file names, and even the architecture of a site.

When we SEO practitioners think of keyword research, we often think of "full-blown" research projects, pulling and filtering through thousands of keyword phrases. This kind of research can't be understated, but sometimes it's more than we need. There are times when we just need to fine-tune a page, … Read more

Time is ticking for new Microsoft ads

Microsoft is putting a stop watch on new video-ads found on the company's Web sites.

Visitors to MSN will see an advertisement prior to watching their first video and then new ads will appear every three minutes after. The ads not only show up in the video player but they also unfold an extended section that is similar to a pop-up ad.

This is a different tact taken by Google's YouTube, which last month began testing an overlay format that appears at the bottom of the screen for 10 seconds before disappearing.

Both companies are trying to figure … Read more

TV viewing to be plagued by a rising tide of snipes and bugs

Monday's New York Times highlights one of my growing pet peeves: increasingly invasive on-screen ads and information that are invading all manner of TV programs. The article ("As the Fall Season Arrives, TV Screens Get More Cluttered") explores some of the supposed reasons behind the trend, which runs the gamut from "bugs" (channel logos) and on-screen data dumps (news and financial market tickers, scoreboards), to--in my opinion, the top annoyance--"snipes" (animated ads, for either upcoming programs or sponsored products).

On news, financial, and sports programming, I'm a lot more forgiving of … Read more

The Pudding: Eavesdropping to sell you stuff

This is either creepy or annoying.

Pudding Media, a San Jose, California, start-up launching at DemoFall 2007 on Monday, is offering free Web-based phone calls, if you let them monitor phone calls and show you onscreen advertisements based on the topic of your conversation.

To use the service, users go to ThePudding.com and enter the phone number to call. The call quality is fine, and my call was connected right away, but what about the idea of the company monitoring your private conversations? Plus, most people are looking for ways to avoid ads these days (pop-up blockers, TiVo) but … Read more

Digi Home's special Sunday deals: September 23, 2007

As we enter the final week of September, there are a slew of nicely-priced tech toys at your local stores. Historically speaking, this is always a good time to find some deals and if you're in the mood for a new HDTV or Digital Camera, now is as good a time as any. So keep reading and look for some of the best deals this week. And as always, if you find another that I may have missed, please let us know and include it in the comments.… Read more

Google Gadget Ads: next small thing or next big hype for advertisers?

With widgets hailed as the "next small thing" for advertising, and newspapers going "widget-happy", it was about time Google expanded the beta release of its new Google Gadget Ads to advertisers worldwide. Google Gadget Ads are interactive ads that contain rich media capabilities. They can contain data feeds, images and videos, plus they can be developed in Flash and HTML. The Gadget Ads will run on Google's content network, and the pricing model will be both cost-per-click and cost-per-impression.

John Battelle, author of the seminal book on "search," welcomes Google's embracing of … Read more

Top 10 laughably bad tech ads

The tech industry has a rich and hilarious history of being unable to promote itself as anything other than unutterably dorky. Originally we were going to call this "The top 10 worst tech ads," but as we hunted around we discovered these are pure gold. They are shockingly bad, but you'll derive so much pleasure from watching them it didn't seem right to use "worst" anymore.

Anyway, we've collected 10 of our favorites--in no particular order--that made us laugh, either because they feature lycra, awful singing, pathetic old technology, Steve Ballmer or some … Read more

Google AdSense for Mobile puts contextual ads at your fingertips

Google is launching AdSense for Mobile, which will allow marketers to place contextual ads on sites viewed via mobile devices. The company has been running mobile ads through its auction-based AdWords program since mid-2006. Now it will be automatically converting AdWords ads to text ads that will appear when someone accesses a participating Web site on a mobile device. The Web sites must be optimized for mobile browsers first.

Basically, the system reviews the content on the site and delivers text ads that are relevant; the publisher earns money every time an ad is clicked on. AdSense for Mobile will … Read more

Free music site SpiralFrog makes debut

Free-music site SpiralFrog made its long-awaited debut on Sunday evening, defying critics who said the struggling company would never get off the ground.

The ad-supported music store opened with more than 770,000 songs and 3,500 music videos from numerous independent labels and Universal Music Group, the largest of the top four record companies.

When the company announced plans in August 2006 to offer ad-supported music free of charge to users media pundits called it an iTunes killer. But in December, New York-based SpiralFrog suffered an executive shakeup, burned through most of its cash and has since acknowledged selling … Read more