Don't expect to be blown away by Moto Maker, the fresh online tool for creating unique Moto X phones with built-to-order designs. While its personal customization skills are a very cool differentiator and definitely help the handset stand out in a sea of smartphones, Moto Maker's tweaking options are somewhat limited.
To be clear, I did get access to a beta version of Moto Maker well ahead of the Moto X launch slated for late August/early September. Motorola explained from the outset that the beta Moto Maker lacks some of the features and abilities customers can expect in the officially sanctioned solution. Additionally, AT&T has locked down exclusive rights to offer the Moto Maker service (at least for now).
Even so, outside of relatively minor annoyances like an underwhelming selection of colors and surface textures, I ran into fundamental weaknesses with the Web site. These include presentation and virtual manipulation of your master mobile work. Read on to find out how my test-drive of Moto Maker went. … Read more