There are so many people in Apple stores these days that it's hard to hear conversations or even think straight.
That, perhaps, is one of the small reasons that the company is reported to be implementing its iBeacon system, which is designed to make your shopping experience even more experiential.
iBeacon was slipped onto iOS 7 as a surprise, something that portended the future.
And, as my colleague Roger Cheng experienced, it's already being experimented with by Major League Baseball at the New York Mets' Citi Field. There's certainly the need for a better experience there.