Product

Gadget-less Bond

Despite the vaguely technical title, the latest James Bond installment, Quantum of Solace, is almost completely devoid of gadgets.

Gee-whiz gadgets have been a mainstay of the Bond oeuvre, from car ejection seats to lighters that convert into pistols, from watches with lasers to personal jetpacks. But with the "reboot" of the series starting with the last movie, Casino Royale, the filmmakers have dramatically downplayed the use of devices as deus-ex-machina methods of getting Bond out of a jam.

I saw QoS on Sunday night, and the only gadgets of significance that I noted were:

• A Minority … Read more

Somebody Else's Phone: Would you look through it?

(Credit: Somebody Else's Phone)

If you found somebody else's phone, would you look through it? That's a rhetorical question. Of course! Your phone is your life, at least if you're under 25, and there's nothing more interesting than the "lives of others."

The advertising firm Wieden + Kennedy London translated the idea of "cellular oversharing" into a much gushed-about ad campaign for Nokia. "Somebody Else's Phone" depicts the lives of three twentysomethings through their text messages, multimedia messaging service, and pictures, and it essentially creates a new story format: … Read more

"Design Thinking" and marketing

I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful … Read more

Pop!Tech 2008: "Scarcity and Abundance"

I will be attending the Pop!Tech conference in Camden, Maine this week. For the twelfth year, Pop!Tech will convene a network of 600 remarkable thinkers, doers, leaders, and global change agents in science, technology, social innovation, business, environmentalism, globalization, media, education, and many other fields for a four-day exploration of ideas shaping the future.

This year, the organizers will pay particular attention to the 21st century dynamics between systems based on scarcity and those based on abundance, in areas ranging from digital social networks to biology to peacemaking. Among the speakers are Chris Anderson (Wired, "The Long … Read more

For China, the financial crisis is an opportunity

I asked my colleagues in frog design's Shanghai studio about their perspective on the current economic downturn, and here's what they wrote back:

"The US may be the initiator of this round of global economic recession but it may not be the final payer. China's economy is about to suffer as well - and in more ways than one.

And yet, the people who have been around the longest know not to pay too much attention to one-direction comments. They know that the sufferers will always shout much louder than the beneficiaries. They also know that … Read more

Apple's "Brick" manufacturing rumors - not so revolutionary?

Rumors are buzzing that Apple has been working on a revolutionary manufacturing process involving lasers and waterjets and solid blocks of aluminum for the upcoming MacBooks. The contention is that the rumored "Brick" product actually refers not to a product itself, but the manufacturing method for the MacBooks.

Site 9to5mac, who originated the rumor, state:

It is the beginning of the new Apple manufacturing process to make MacBooks. It is totally revolutionary, a game changer. One of the biggest Apple innovations in a decade.

The MacBook manufacturing process up to this point has been outsourced to Chinese or … Read more

It's the product, stupid: branding firms and industrial design

In a great essay for Core 77 ("Stepmothers of Invention: Branding Firms Enter the Industrial Design Fray"), Carl Alviani describes a trend that has been emerging for a while now: Not only do digital agencies like R/GA enter the branding domain, branding, marcom, and advertising firms also round out their services portfolio by adding product design capabilities. Alviani expects that "a lot more branding firms will be hiring product designers over the next few years, just as ID firms hired lots of media and identity specialists a decade back (and continue to do)." John Winsor … Read more

Palm Treo Pro and Satisfying User Needs

A few weeks ago I wrote an article about the new Palm Treo Pro, and I was fairly critical of the new smartphone. Why? Basically because I felt that it was good, but good isn't good enough in today's dynamic smartphone market. To delve a bit more deeply into this I thought it might be interesting to use the Kano model to examine this further.

The model, named after its inventor, Professor Noriaki Kano, provides a simple way to think about how products meet or exceed customer needs, and differentiate themselves against the competition.

The model consists of … Read more

Egonomics and the "Recognition Economy"

In May this year, frog design founder Hartmut Esslinger spoke at the German Trend Day in Hamburg. The Trend Day is an influential annual forum that gathers thought leaders from business, media, and academia to discuss emerging social and cultural trends. This year's theme was "Identity Management," and other speakers besides Hartmut included Richard Florida, Danny Choo, and David Bosshart.

The organizers have synthesized the research, interviews, and lectures of the two-day symposium into a manifesto that is worth reading:

http://www.slideshare.net/TrendBuero/identity-management-manifesto-presentation

The paper argues that today's "attention economy" will … Read more