In 2012, other companies learned what Apple had long ago mastered: How you launch your product matters just as much as the product itself. What's more, instead of unveiling your new creation on a crowded stage like a huge trade show, you can maximize your buzz by staging your own event exactly when and where it suits you.
Samsung showed it had chutzpah when it launched the Galaxy S3 last May in London. A tight clamp on leaks got the tech press salivating early and Samsung broke with tradition by staging a global launch of a flagship device. Then … Read more