Major League Baseball is now using Twitter in two of its online properties: MLB.tv, and MLB.com. Fans can chime in themselves, or view the 140-character insights of "insiders," which are tweets from each team's official Twitter account or fan blog.
Along with being able to post new messages directly from the box, users can get their tweets filtered into the stream using hash tags. These show up alongside the happenings of the game and serve as an alternate commentary to the streaming radio feeds. This is a really neat approach, since it does not require … Read more