Apple's Mac division was able to withstand recessionary pressures last quarter by neutralizing a decline in desktop sales with a sharp rise in notebook sales. Will it continue?
A new survey released by ChangeWave Wednesday makes it clear that despite a relatively strong first quarter, Apple is not out of the woods yet. Of respondents planning to buy a notebook in the next 90 days, the percentage of those planning to buy an Apple notebook fell six percentage points to 28 percent, as compared with November's survey.
The overall percentage of respondents planning to buy a notebook fell from 8 percent in November to 6 percent, so it's not just Apple that's feeling the pinch. And consumer electronics spending is on the wane as well, with the percentage of those planning to spend more on consumer tech over the next 90 days falling to a two-and-a-half-year low.
But Changewave says that decline is being partially offset by an increase in demand for Netbooks, a category where Apple is taking a wait-and-see approach. The research firm concludes its report by opining that Apple could be in trouble without a Netbook, because the PC market is growing increasingly price-sensitive as the recession takes hold.… Read more