Groups ask FTC to probe kid-focused viral marketing
A number of child protection and privacy groups have asked the Federal Trade Commission (FTC) to launch an inquiry into viral campaigns that are centered on children through online networks.
The main cause for complaint involves what is known as "tell a friend" or "refer a friend" campaigns. The Center for Digital Democracy (CDD) and 16 other advocacy groups named McDonald's, Viacom, Turner Broadcasting -- known for its Cartoon Network channel -- General Mills and Subway in five separate complaints with the FTC.
At the center is the contention that these major corporations have violated … Read more