pew

Net users are becoming their own reputation managers

With everyone becoming a producer in the YouTube age, self-branding ("The Brand Called You") has evolved from a fancy to a necessity.

Andy Warhol's 15 minutes of fame have shrunk to 5 seconds of microfame, and in the contained public arena of social networks, amateur paparazzi--thanks to the viral nature of social media--have the power to grant celebrity status. That, in a nutshell, is the thesis of Clive Thompson's poignant piece for Wired on the rise of "microcelebrities."

As Facebook walls make personal communications open to the rest of your trusted network, even your … Read more

Navel-gazing spreads to search engines

In a sign that ego shows no signs of shrinking, more Americans are looking themselves up on Google and other search engines. According to a new study from the Pew Internet and American Life Project, 47 percent of Americans type their names into search sites. That's more than double the figure from 2002.

The study also found that 53 percent of Net surfers look up information about someone else, excluding celebrities. It's either to find someone they've lost contact with or to seek info on friends, family members, co-workers, and neighbors.

Read the full Associated Press story … Read more

Is stranger contact a 'cost of doing business' online for teens?

A recent Read/WriteWeb post pointed me to a new Pew/Internet Survey that suggests that "teens" (defined in this study as 12- to 17-year-olds) may view contact by people they don't know as a "cost of doing business" in the online social network environment.

The Pew survey found that about a third of online teens had been contacted online by someone with no connection to them or their friends. Overall, studying all online teens, 7 percent of them had experienced stranger contact that made them feel scared or uncomfortable.

It is important to note that when you look at group of teens who had been contacted by a stranger, nearly of a quarter of them say they felt scared or uncomfortable. Girls were more likely to feel this way, 27 percent compared with 15 percent of boys.

What do these results mean for parents? Social networks are becoming the norm for kids and teens, and "networking" means meeting new people. The question is always how to help kids learn to safely negotiate the public contact that comes into our home through online exposure.… Read more

What kind of information technology user are you?

Do you cringe when your cell phone rings? Do you suffer from withdrawal when you can't check your Blackberry? Do you rush to post your vacation video to your Web site?

Answer a few questions to see where you fit in the typology of information and communication technology users developed by the Pew Internet Project.

Take the Test

Web users reading more, saying less, study says

Internet users are spending more time looking at content and less time communicating with others, according to an index of Nielsen/Net Rating statistics released by the Online Publishers Association (OPA).

In 2003, Internet users spent about 46 percent of their time communicating and 34 percent reading online content. Those habits seemed to have reversed in the last four years. From January to May 2007, about 47 percent of users' time was spent looking at content and 33 percent spent on communicating.

The change in media habits can be attributed to changes in technology over the last four years, according … Read more