CARLSBAD, Calif.--The idea that just because a TV show is popular that lots of people are watching the accompanying ads is a myth, says Tom Rogers.
And Rogers would know. As TiVo's CEO, Rogers has access to data that shows just how many people watch how many seconds of which commercial. Now, obviously that correlation is greater among non-TiVo customers, who don't have the luxury of skipping over the ads. Rogers was interviewed by Kara Swisher at the D6 conference here Thursday.
Still, Rogers said that television needs to fundamentally transition its ad model to one in … Read more