I'm excited to be penning a new column for CNET--"Common Sense Tech." For my first piece, I wanted to introduce myself to readers and explain what you can expect here. In short, some practical tips, some "why doesn't this work better" pieces, and the occasional rant, when deemed necessary.
Most of my tech writing has revolved around search engines. I've been covering how they work, both for marketers and for consumers, for nearly 16 years now. When I started, we had no Google. Instead, we walked through the snow for six miles … Read more