When Apple released the latest iPad earlier this year, Phil Schiller, Apple's senior vice president of worldwide marketing, said that naming the device iPad 3 would have been so predictable. "We've had many products where we've never used numbers," Schiller said. "Sometimes we do, sometimes we don't."
Some people don't care what the next iPhone will be called, but some people do. If you're in the latter camp, the big question is whether Apple will follow the more predictable route and go with iPhone 5, the name just about everybody has been calling the upcoming device, or once again throw us a curve.… Read more