How Steve Jobs' 7-inch flip-flop worked to Apple's advantage
With the announcement of a "mini" iPad with a 7.9-inch screen, Apple trotted out a smaller version of its best-selling iPad to help it compete more directly with rival 7-inch tablets offered by Google and Amazon as well as an 8.9-inch tablet computer sold by Barnes & Noble.
It also contradicted everything that Steve Jobs ever said publicly about smaller-sized tablet computers as Apple embraces a category that its former CEO told us was a loser from the get-go. … Read more