After months of speculation, Facebook today agreed to buy Microsoft's Atlas online-advertising platform, boosting the social-networking giant's ability to compete against Google in the display ad business.
Terms of the deal were not disclosed. The companies also didn't disclose the number of employees the deal affects, but Facebook noted that Atlas' employees will remain in Seattle.
Facebook and Microsoft, already partners in several businesses, began talking about a deal for Atlas, which helps advertisers buy and manage ads, late last year. The deal could help Facebook develop its own one-stop shop for advertisers and agencies to buy, … Read more